Liberty have encouraged drivers to reach out to fans by posting behind-the-scenes selfies and videos online, with Hamilton one of the keenest to comply.
But footage of his pole lap in China nine days ago was deemed unacceptable by Liberty because on-track action is the preserve of official broadcasters.
Sportsmail understands that Liberty representatives spoke to Mercedes and members of Hamilton’s personal management team to ask they remove it from his Instagram account. Hamilton immediately agreed to the request.
Liberty said: ‘Formula One has issued a new set of social media guidelines allowing teams and drivers to film and record their activities to bring the sport closer to the fans.
‘However, F1 does not want drivers posting ‘international feed footage’ as this has been licensed to broadcaster partners, in many cases exclusively.
‘Whenever a mistake is made, teams and drivers are asked to take down any relevant footage.’
MORE: Formula One order Lewis Hamilton to scrap video clip | Daily Mail Online
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