Korea’s booming hangover cure drinks industry is being embraced in Silicon Valley

IF YOU’RE feeling a bit worse for wear this weekend thanks to a big night out — and let’s face it, there’s probably about a million of us right now — you might wish you were in South Korea.

 

The country has a booming industry of specialty drinks which promise to help you get on the booze without the bumping headache the next day.

The country’s “hangover cure” industry generates about $158 million a year and these special-purpose drinks which underpin it are widely popular.

They are consumed before a heavy drinking session and an ingredient in them is said to break down a toxin produced in our liver when drinking and also reduce the effect of alcohol on our brain’s neurotransmitters.

The country has a booming industry of specialty drinks which promise to help you get on the booze without the bumping headache the next day.

The country’s “hangover cure” industry generates about $158 million a year and these special-purpose drinks which underpin it are widely popular.

They are consumed before a heavy drinking session and an ingredient in them is said to break down a toxin produced in our liver when drinking and also reduce the effect of alcohol on our brain’s neurotransmitters…

MORE: Hangover cures: Why don’t we have what they have in Korea?