The Great Wall’s box office tanking has proven to have particularly dire effects – putting to risk the entire future of US-China co-productions.
The Hollywood Reporter believes the film will end up with losses exceeding $75 million; with its global earnings expected to peak at around $320 million globally, having earned a mere $34.8 million in North America.
The film’s $150 million production budget (which excludes, for example, marketing costs) was shared between Universal Pictures, Legendary Entertainment, China Film Group and Le Vision Pictures.
“The fusion of the No. 1 and No. 2 movie markets in the world will eventually happen, but it is a misfire, domestically speaking,” box-office analyst Jeff Bock commented.
Universal is now hoping to recoup some of its losses through domestic and international home entertainment releases, alongside selling TV rights.
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