Thursday, March 9, 2017

‘Game of Thrones’ Melts Ice, Reveals July Return – The New York Times

On Thursday “Game of Thrones” fans learned the information they have awaited for months: Season 7 of the show will arrive on July 16. But first they had to spend over an hour watching ice melt.

In a memorably misguided marketing gimmick, HBO revealed the premiere date in a Facebook Live video but made fans work for it, concealing the information in a block of ice and asking viewers to comment “Fire” as a torch heated it.


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