Ratings disaster for Ten as network pipped by the ABC

A nightly Keira Maguire meltdown in the South African jungle will only bring in so many viewers, it seems. Despite the big-spending blitzkrieg behind their ratings season juggernaut I’m A Celebrity… Get Me Out Of Here!, Network Ten has been upset in the weekly ratings by public broadcaster ABC.

The network ended the week in fourth place among primary channels, trailing Seven, Nine and the ABC. They were tied for third place with the ABC when multi-channels were included.

The lacklustre ratings finish is an embarrassing result for Ten, who’ve put much effort and broadcasting time – and, if former contestant Tom Arnold is to be trusted, cash – into the celebrity reality show.

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